Immersion and Technology
How can innovative technologies be used to turn the delivery of cultural content and brand messages into unique experiences?
All over the world, different design disciplines are working together to create extraordinary experiences that inspire us and remain in our memories for a long time. Be it through interactive mediation formats in museums and brand spaces or through multimedia staging in public spaces. A development that is also producing technology-based tools that organize and navigate us or turn our clothing into intelligent companions.
In recent years, I have had the opportunity to engage more intensively with this market. From 2015 to 2019, after I was able to successfully support Markenfilm in winning the budget of the Parliamentarium, the visitor center of the European Parliament, in a European tender. And in 2019, when I developed the Immersive Showroom, an exhibition and conference format for Messe Berlin that provided a market overview of the latest experiential technologies in a three-day interdisciplinary exchange.
This format has given way to XPRO, a new European B2B marketplace for experience technologies, products and services that networks agencies, production and service companies, and manufacturers who design and realize immersive experiences and interactive media formats for museums, visitor centers, brand spaces, event locations and public spaces. Together with Messe Berlin, I am currently preparing XPRO as a year-round format.
The following list provides an overview of the marketplace and conference formats focusing on immersive spaces and innovative technologies that I have developed or collaborated on.
XPRO, Berlin, 2020
XPRO is a European B2B marketplace for the experience community. The focus is on technologies, products and services that are responsible for the quality of experiences in museums, events and brand spaces. XPRO is designed to go far beyond a traditional trade show format and play the digital and real space with different formats throughout the year. I developed the hybrid overall concept for Messe Berlin in 2020. Due to the pandemic and the resulting challenges for the entire industry, XPRO is taking a break until April 2021. XPRO
Parlamentarium, Brussels, Belgium, 2014 - 2019
The Parlamentarium is the visitor center of the European Parliament in Brussels. The exhibition on around 2900 square meters is a multimedia installation with interactive elements and conveys interesting facts about the European Union and the work of the European Parliament. In 2014, a Europe-wide call for tenders set the task of further developing the Parlamentarium experience in a contemporary and sustainable way. Markenfilm Hamburg took part in the pitch and commissioned me as concept developer and project developer to create an overarching concept. Together, we were able to successfully assert ourselves against the European competitors. By 2019, I was able to develop the dramaturgical and creative storyline for the currently running 360° image film, in addition to many overarching concepts for interactive media stations.
Immersive Showroom, Berlin, 2019
The Immersive Showroom took place for the first time in 2019 within the Stage|Set|Scenery trade fair. During a three-day interdisciplinary exchange, there was a comprehensive overview of the latest experiential technologies. On behalf of Messe Berlin, I developed the exhibition and conference format. In addition, I curated a program day in where experts talked about the possibilities and challenges of innovative technologies in museums and exhibitions in a total of 14 impulses.
ITB Virtual Reality Lab, Berlin, 2019
The ITB Virtual Reality Lab is the platform for providers and users of virtual and augmented reality applications in tourism and took place for the first time in 2019. I was able to support the ITB team with input on content and potential speakers and gave a keynote speech at the opening, talking about experiences in newly created realities on the border between sales promotion and independent worlds.
Signal Iduna, Augmented Reality, 2018
Wearable IT – Fashion Tech, Berlin, 2015
With the award of the BERLIN AWARD Wearable IT – Fashion Tech, the Senate Department for Economics, Technology and Research promoted the trend towards wearables in 2015. A total of 10 teams pitched for EUR 10,000 in prize money at the Microsoft Berlin offices. On behalf of the Senate Department, I developed and produced the pitch format and moderated the evening.