Making ideas happen with a digital mindset and an analog heart.

Refreshing concepts since 2006.


Welcome to my website! I’m Robert Eysoldt, a Creative Director, Consultant and certified Systemic Business Coach with a strong understanding of communication in physical and digital spaces.

For more than 15 years, I have been supporting companies, agencies, as well as networks and individuals from the cultural and creative industries in creative and strategic communication and change processes.

This results in concepts for repositioning, interdisciplinary workshop, conference, and festival formats as well as networking and participation formats that inspire and are remembered for a long time.

Aspects of my services:


I analyze existing concepts and formats in terms of strategy and creation and provide support for revisions or a conceptual repositioning.


I develop interdisciplinary concepts and formats for physical and digital spaces and derive measures for their implementation.


I create stories that convey knowledge, ideas and other information in the most memorable way possible, so that they are better understood and accepted and thus remain anchored in the memory in the long term.


I support professionals and executives in the creative industry in a process-oriented and systemic way.

Observe. Reflect. Design. Implement.
- Observation

To capture the different perspectives of a task, research and dialog formats are used to gather and analyze as much information as possible from different sources.

- Ideation

Following this, several solution approaches are generated in different creative processes and then condensed in several iteration stages into an overarching concept and design idea.

- Implementation

The final concept is then applied to the measures and formats and provided with a roadmap that keeps the project on track in terms of content, design and budget.

Relevant. Committed. Creative.

Conferences and Change Events

In which spaces and with which formats can change processes be communicated in such a way that everyone feels involved? Change is a never-ending process. For companies and other organizations, this means taking responsibility and continuously questioning and working through the challenges of entrenched processes. With dialog-oriented formats that allow as many perspectives as possible [...]

Society and Politics

How do you encourage people to participate in social and political processes? Only through collective actions do societies change into communities. This not only leads to a positive attitude toward life, but also ensures that each person can develop further as an individual. Ultimately, this is the basis for any healthy democracy. However, since the [...]

Immersion and Technology

How can innovative technologies be used to turn the delivery of cultural content and brand messages into unique experiences? All over the world, different design disciplines are working together to create extraordinary experiences that inspire us and remain in our memories for a long time. Be it through interactive mediation formats in museums and brand [...]

Culture and Creative Industries

How can the forces of the cultural and creative industries be aligned to push the cultural and economic development of places sustainably? The cultural and creative industries, with their many products and services, are one of the most dynamic sectors of the global economy. It is made possible by the selfless commitment of creative people [...]

My professional career began at RTL Television in Cologne, where I held various positions of responsibility. After 12 years, I moved to Berlin to set up a new business department for the development of TV formats at Universal Music. In 2006 I founded my consulting company, ZEROOVERHEAD CONSULTING and since then, I have been able to realize projects for Axel Springer, Amnesty International, HPI School of Design Thinking, Berlin Partner and Messe Berlin, among others. I also spent several years volunteering on the board of CREATE BERLIN, a Berlin-based network for the cultural and creative industries, and designed and implemented my own global participation formats on socially relevant topics. You can find more information about my professional career in my vita.

How can I help you?

Please feel free to e-mail me and I will get back to you ASAP.
Or give me a call: +49 174 330 44 55.