Making ideas happen with a digital mindset and an analog heart.
Refreshing concepts since 2006.

Hello!
Welcome to my website! I’m Robert Eysoldt, a Creative Director, Consultant and certified Systemic Business Coach with a strong understanding of communication in physical and digital spaces.
For more than 15 years, I have been supporting companies, agencies, as well as networks and individuals from the cultural and creative industries in creative and strategic communication and change processes.
This results in concepts for repositioning, interdisciplinary workshop, conference, and festival formats as well as networking and participation formats that inspire and are remembered for a long time.
Aspects of my services:
CREATIVE CONSULTING
I analyze existing concepts and formats in terms of strategy and creation and provide support for revisions or a conceptual repositioning.
CONCEPT DEVELOPMENT
I develop interdisciplinary concepts and formats for physical and digital spaces and derive measures for their implementation.
STORYTELLING
I create stories that convey knowledge, ideas and other information in the most memorable way possible, so that they are better understood and accepted and thus remain anchored in the memory in the long term.
SYSTEMIC BUSINESS COACHING
I support professionals and executives in the creative industry in a process-oriented and systemic way.
MY METHODOLOGY
Observe. Reflect. Design. Implement.

- Observation
To capture the different perspectives of a task, research and dialog formats are used to gather and analyze as much information as possible from different sources.
- Ideation
Following this, several solution approaches are generated in different creative processes and then condensed in several iteration stages into an overarching concept and design idea.
- Implementation
The final concept is then applied to the measures and formats and provided with a roadmap that keeps the project on track in terms of content, design and budget.
MY PROJECTS
Relevant. Committed. Creative.
My professional career began at RTL Television in Cologne, where I held various positions of responsibility. After 12 years, I moved to Berlin to set up a new business department for the development of TV formats at Universal Music. In 2006 I founded my consulting company, ZEROOVERHEAD CONSULTING and since then, I have been able to realize projects for Axel Springer, Amnesty International, HPI School of Design Thinking, Berlin Partner and Messe Berlin, among others. I also spent several years volunteering on the board of CREATE BERLIN, a Berlin-based network for the cultural and creative industries, and designed and implemented my own global participation formats on socially relevant topics. You can find more information about my professional career in my vita.
MY COLUMN
Impulses on topics and projects.
How can I help you?
Please feel free to e-mail me and I will get back to you ASAP.
Or give me a call: +49 174 330 44 55.