Making ideas happen with a digital mindset and an analog heart.

Refreshing concepts since 2006.


I’m Robert Eysoldt, a Creative Director, Consultant, and Systemic Business Coach with a strong understanding of communication in physical and digital spaces.

For more than 15 years, I have been supporting companies, agencies, as well as networks and individuals from the cultural and creative industries in creative and strategic communication and change processes.

This results in concepts for repositioning, interdisciplinary workshop, conference, and festival formats as well as networking and participation formats that inspire and are remembered for a long time.

My service portfolio:


As an experienced Creative Director, I support companies, institutions, and networks in creative and strategic change processes.


As an experienced Conceptual Designer, I develop interdisciplinary communication formats for analog and digital spaces and support their successful implementation.


As a certified systemic Business Coach, I accompany companies, networks, and stakeholders in the cultural and creative industries during change processes.

Observe. Reflect. Design. Implement.
- Observation

To capture the different perspectives of a task, research and dialog formats are used to gather and analyze as much information as possible from different sources.

- Ideation

Following this, several solution approaches are generated in different creative processes and then condensed in several iteration stages into an overarching concept and design idea.

- Implementation

The final concept is then applied to the measures and formats and provided with a roadmap that keeps the project on track in terms of content, design and budget.


My professional career began in 1990 at RTL Television in Cologne. First as Head of Department for On-Air Promotion and then as Managing Director of an RTL subsidiary. After 12 years on TV, I moved to Universal Music in Berlin to set up a new business department for the development of TV formats. In 2006, I started my own business with ZEROOVERHEAD and had the privilege to realize projects for Axel Springer, Amnesty International, HPI School of Design Thinking, Berlin Partner, the European Parliament and Messe Berlin, among others. From 2009 to 2015, I was an honorary member of the board of CREATE BERLIN, a Berlin network for the cultural and creative industries.

Relevant. Committed. Creative.

Conferences and Change Events

In which spaces and with which formats can change processes be communicated in such a way that everyone feels involved? Change is a never-ending process. For companies and other organizations, this means taking responsibility and continuously questioning and working through the challenges of entrenched processes. With dialog-oriented formats that allow as many perspectives as possible [...]

Society and Politics

How do you encourage people to participate in social and political processes? Only through collective actions do societies change into communities. This not only leads to a positive attitude toward life, but also ensures that each person can develop further as an individual. Ultimately, this is the basis for any healthy democracy. However, since the [...]

Immersion and Technology

How can innovative technologies be used to turn the delivery of cultural content and brand messages into unique experiences? All over the world, different design disciplines are working together to create extraordinary experiences that inspire us and remain in our memories for a long time. Be it through interactive mediation formats in museums and brand [...]

Culture and Creative Industries

How can the forces of the cultural and creative industries be aligned to push the cultural and economic development of places sustainably? The cultural and creative industries, with their many products and services, are one of the most dynamic sectors of the global economy. It is made possible by the selfless commitment of creative people [...]

How can I help you?

Please feel free to e-mail me and I will get back to you ASAP.