Making ideas happen with a digital mindset and an analog heart.
Refreshing concepts since 2006.

Welcome!
I’m Robert Eysoldt, a Creative Director, Consultant, and Systemic Business Coach with a strong understanding of communication in physical and digital spaces.
For more than 15 years, I have been supporting companies, agencies, as well as networks and individuals from the cultural and creative industries in creative and strategic communication and change processes.
This results in concepts for repositioning, interdisciplinary workshop, conference, and festival formats as well as networking and participation formats that inspire and are remembered for a long time.
My service portfolio:
CREATIVE CONSULTING
As an experienced Creative Director, I support companies, institutions, and networks in creative and strategic change processes.
CONCEPT DEVELOPMENT
As an experienced Conceptual Designer, I develop interdisciplinary communication formats for analog and digital spaces and support their successful implementation.
SYSTEMIC BUSINESS COACHING
As a certified systemic Business Coach, I accompany companies, networks, and stakeholders in the cultural and creative industries during change processes.
MY METHODOLOGY
Observe. Reflect. Design. Implement.

- Observation
To capture the different perspectives of a task, research and dialog formats are used to gather and analyze as much information as possible from different sources.
- Ideation
Following this, several solution approaches are generated in different creative processes and then condensed in several iteration stages into an overarching concept and design idea.
- Implementation
The final concept is then applied to the measures and formats and provided with a roadmap that keeps the project on track in terms of content, design and budget.
Flashback
My professional career began in 1990 at RTL Television in Cologne. First as Head of Department for On-Air Promotion and then as Managing Director of an RTL subsidiary. After 12 years on TV, I moved to Universal Music in Berlin to set up a new business department for the development of TV formats. In 2006, I started my own business with ZEROOVERHEAD and had the privilege to realize projects for Axel Springer, Amnesty International, HPI School of Design Thinking, Berlin Partner, the European Parliament and Messe Berlin, among others. From 2009 to 2015, I was an honorary member of the board of CREATE BERLIN, a Berlin network for the cultural and creative industries.
MY PROJECTS
Relevant. Committed. Creative.
How can I help you?
Please feel free to e-mail me and I will get back to you ASAP.