Making ideas happen with a digital mindset and an analog heart.
Refreshing concepts since 2006.

To the point ...
My name is Robert Eysoldt; I am an experienced conceptual designer and consultant for creative and strategic processes with a strong understanding of communication in analog and digital spaces. Together with agencies, I design and implement interdisciplinary formats that present topics and processes in a dynamic and contemporary way. This results in conference, workshop and marketplace formats, programs for cultural and knowledge transfer as well as networking and participation formats that inspire and are remembered for a long time. In addition, as a systemic business coach, I support players in the cultural and creative industries in change processes.
My service profile:
CREATIVE CONSULTING
I analyze existing concepts and formats in terms of strategy and creation and provide support for revisions or a conceptual repositioning.
CONCEPT DEVELOPMENT
I develop interdisciplinary concepts and formats for physical and digital spaces and derive measures for their implementation.
STORYTELLING
I create stories that convey knowledge, ideas and other information in the most memorable way possible, so that they are better understood and accepted and thus remain anchored in the memory in the long term.
BUSINESS COACHING
I support professionals and executives in the creative industry in a process-oriented and systemic way.
MY METHODOLOGY
Observe. Reflect. Implement.

- Observation
In order to understand the different requirements of a task, I gather information from different perspectives and sources using various research and dialog formats.
- Ideation
Then, in creative processes, several solution approaches are generated, evaluated and condensed into a concept; with a strategic approach and an overall design idea.
- Implementation
The final concept is then applied to the measures and formats and provided with a roadmap that keeps the project on track in terms of content, design and budget.
MY PROJECTS
Relevant. Committed. Creative.
My professional career began at RTL Television in Cologne, where I was responsible for many successful program and station campaigns. After 12 years at RTL, I moved to Berlin to develop new cross-media program formats at Universal Music. In 2006, I finally started my own business, ZEROOVERHEAD CONSULTING. More information about my professional background can be found in my vita.
MY COLUMN
Impulses on topics and projects.
How can I help you?
Please feel free to e-mail me and I will get back to you ASAP.
Or give me a call: +49 174 330 44 55.