Strong content deserves strategies and formats that resonate.
I’m Robert Eysoldt, and I develop strategies, concepts, and formats for strong content that has not yet found its full impact.
For more than 30 years, I have been developing strategies and formats for organizations, companies, and networks that sharpen complex topics, make them accessible, and translate them into resonance. The goal is to create orientation, open up discussion, and bring people into meaningful exchange.
This leads to conferences, workshops, festivals, and digital communication formats. For situations where topics need to be structured, perspectives need to be connected, and new points of access need to be created. Across culture, business, and society.
RESONANCE STRATEGY
I develop strategies for topics that are meant to generate public resonance. So content does not just circulate within its own bubble, but finds traction, gets carried forward, and creates impact.
CONCEPT DEVELOPMENT
I bring complexity and different perspectives into a form that becomes clear without becoming simplistic. This creates concepts with direction, depth, and durability.
FORMAT ARCHITECTURE
I develop formats that bring content to life. Spaces, sequences, and structures that make topics tangible and create traction.
Looking back
My professional career began in 1990 at RTL Television in Cologne. I started as a department head and later became Managing Creative Director of an RTL subsidiary. After twelve years in television, I moved to Berlin to join Universal Music, where I was responsible for developing TV music formats.
In 2006, I founded ZEROOVERHEAD and have been working independently ever since, developing creative strategy for complex situations that demand clarity. From 2009 to 2015, I also served as a volunteer board member of CREATE BERLIN, a network dedicated to the international promotion of Berlin’s cultural and creative industries.
In 2023, I founded Age Bombs, a creative and advisory-driven partner for organizations, teams, and individuals who want to rethink age and aging.
MY PROJECTS
Relevant. Committed. Creative.
Conferences and Change Events
In which spaces and with which formats can change processes be communicated in such a way that everyone feels involved? Change is a never-ending process. For companies and other organizations, this means taking responsibility and continuously questioning and working through the challenges of entrenched processes. With dialog-oriented formats that allow as many perspectives as possible [...]
Society and Politics
How do you encourage people to participate in social and political processes? Only through collective actions do societies change into communities. This not only leads to a positive attitude toward life, but also ensures that each person can develop further as an individual. Ultimately, this is the basis for any healthy democracy. However, since the [...]
Immersion and Technology
How can innovative technologies be used to turn the delivery of cultural content and brand messages into unique experiences? All over the world, different design disciplines are working together to create extraordinary experiences that inspire us and remain in our memories for a long time. Be it through interactive mediation formats in museums and brand [...]
Culture and Creative Industries
How can the forces of the cultural and creative industries be aligned to push the cultural and economic development of places sustainably? The cultural and creative industries, with their many products and services, are one of the most dynamic sectors of the global economy. It is made possible by the selfless commitment of creative people [...]
How can I support you?
Feel free to reach out by email. I’ll get back to you soon.