{"id":6779,"date":"2021-03-08T16:48:29","date_gmt":"2021-03-08T16:48:29","guid":{"rendered":"https:\/\/zerooverhead.de\/projects\/immersion-und-technologie\/"},"modified":"2023-10-31T07:33:20","modified_gmt":"2023-10-31T07:33:20","slug":"immersion-and-technology","status":"publish","type":"projects","link":"https:\/\/zerooverhead.de\/en\/projects\/immersion-and-technology\/","title":{"rendered":"Immersion and Technology"},"content":{"rendered":"

[vc_row el_class=”service-small-container”][vc_column el_class=”no-paddings-mobile”][vc_column_text]How can innovative technologies be used to turn the delivery of cultural content and brand messages into unique experiences?<\/p>\n

All over the world, different design disciplines are working together to create extraordinary experiences that inspire us and remain in our memories for a long time. Be it through interactive mediation formats in museums and brand spaces or through multimedia staging in public spaces. A development that is also producing technology-based tools that organize and navigate us or turn our clothing into intelligent companions.[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row fullwidth=”has-fullwidth-column” gap=”25″ content_placement=”bottom” el_class=”expanded-section”][vc_column width=”2\/3″ margin_top_mobile=”-20px”][vc_single_image image=”6902″ img_size=”full” add_caption=”yes”][vc_single_image image=”6904″ img_size=”full” add_caption=”yes”][\/vc_column][vc_column width=”1\/3″ margin_top_mobile=”-30″][vc_single_image image=”6906″ img_size=”full” add_caption=”yes”][vc_single_image image=”6908″ img_size=”full” add_caption=”yes”][vc_single_image image=”6030″ img_size=”full” add_caption=”yes”][\/vc_column][\/vc_row][vc_row fullwidth=”has-fullwidth-column” gap=”25″ content_placement=”top” margin_top=”-25″ el_class=”expanded-section”][vc_column width=”1\/3″][vc_single_image image=”6910″ img_size=”full” add_caption=”yes”][\/vc_column][vc_column width=”1\/3″ margin_top_mobile=”-30″][vc_single_image image=”6912″ img_size=”full” add_caption=”yes”][\/vc_column][vc_column width=”1\/3″ margin_top_mobile=”-30″][vc_single_image image=”6914″ img_size=”full” add_caption=”yes”][\/vc_column][\/vc_row][vc_row el_class=”service-small-container”][vc_column el_class=”no-paddings-mobile”][vc_empty_space height=”10″][vc_column_text]In recent years, I have had the opportunity to engage more intensively with this market. From 2015 to 2019, after I was able to successfully support Markenfilm in winning the budget of the Parliamentarium, the visitor center of the European Parliament, in a European tender. And in 2019, when I developed the Immersive Showroom, an exhibition and conference format for Messe Berlin that provided a market overview of the latest experiential technologies in a three-day interdisciplinary exchange.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=”has-fullwidth-column” gap=”25″ content_placement=”bottom” el_class=”expanded-section”][vc_column width=”1\/3″ margin_top_mobile=”-30″][vc_single_image image=”7422″ img_size=”full” add_caption=”yes”][vc_single_image image=”7428″ img_size=”full” add_caption=”yes”][vc_single_image image=”7425″ img_size=”full” add_caption=”yes”][\/vc_column][vc_column width=”2\/3″ margin_top_mobile=”-20px”][vc_single_image image=”7416″ img_size=”full” add_caption=”yes”][vc_single_image image=”7419″ img_size=”full” add_caption=”yes”][\/vc_column][\/vc_row][vc_row el_class=”service-small-container”][vc_column el_class=”no-paddings-mobile”][vc_empty_space height=”10″][vc_column_text]XPRO, a European B2B marketplace for experience technologies, products and services, emerged from this format. A new format of Messe Berlin that connects agencies and service companies that design and realize immersive experiences and interactive media formats for museums, visitor centers, brand spaces, event locations and public spaces with potential clients.<\/p>\n

Many successful formats emerged, such as the \u201cMaking Sense\u201d<\/a> event format in the Futurium and the XPOD<\/a> podcast series. Many of the events were streamed LIVE and can currently still be viewed on XPRO\u2019s YouTube<\/a> channel. Unfortunately, the project was discontinued at the end of 2022.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”service-small-container”][vc_column el_class=”no-paddings-mobile”][vc_column_text]The following list provides an overview of the marketplace and conference formats focusing on immersive spaces and innovative technologies that I have developed or collaborated on.[\/vc_column_text][vc_empty_space height=”50″][vc_toggle title=”Business Summit Oberlausitz, 2023″]On October 25, the 1st Oberlausitz Business Summit took place in Bautzen, Germany. Invited by the organizer IHK Dresden and Bautzen, I was given the opportunity to speak to 120 executives of regional medium-sized companies about the technology trends that will radically change our economy.[\/vc_toggle][vc_toggle title=”XPRO Berlin, 2020 – 2022″]XPRO is a European B2B marketplace for the experience community. The focus is on technologies, products, and services that are responsible for the quality of experiences in museums, events, and brand spaces. XPRO is designed to go far beyond a traditional trade show format and play the digital and real space with different formats throughout the year. I developed the overall hybrid concept for Messe Berlin in 2020. Many successful formats emerged, such as the “Making Sense”<\/a> event format in the Futurium and the XPOD<\/a> podcast series. Many of the events were streamed LIVE and can currently still be viewed on XPRO’s YouTube<\/a> channel. Unfortunately, XPRO was discontinued at the end of 2022.[\/vc_toggle][vc_toggle title=”Parlamentarium, Brussels, Belgium, 2014 – 2019″]The Parlamentarium is the visitor center of the European Parliament in Brussels. The exhibition on around 2900 square meters is a multimedia installation with interactive elements and conveys interesting facts about the European Union and the work of the European Parliament. In 2014, a Europe-wide call for tenders set the task of further developing the Parlamentarium experience in a contemporary and sustainable way. Markenfilm Hamburg took part in the pitch and commissioned me as concept developer and project developer to create an overarching concept. Together, we were able to successfully assert ourselves against the European competitors. By 2019, I was able to develop the dramaturgical and creative storyline for the currently running 360\u00b0 image film, in addition to many overarching concepts for interactive media stations.[\/vc_toggle][vc_toggle title=”Immersive Showroom, Berlin, 2019″]The Immersive Showroom took place for the first time in 2019 within the Stage|Set|Scenery trade fair. During a three-day interdisciplinary exchange, there was a comprehensive overview of the latest experiential technologies. On behalf of Messe Berlin, I developed the exhibition and conference format. In addition, I curated a program day in where experts talked about the possibilities and challenges of innovative technologies in museums and exhibitions in a total of 14 impulses.[\/vc_toggle][vc_toggle title=”ITB Virtual Reality Lab, Berlin, 2019″]The ITB Virtual Reality Lab is the platform for providers and users of virtual and augmented reality applications in tourism and took place for the first time in 2019. I was able to support the ITB team with input on content and potential speakers and gave a keynote speech at the opening, talking about experiences in newly created realities on the border between sales promotion and independent worlds.[\/vc_toggle][vc_toggle title=”Signal Iduna, Augmented Reality, 2018″]<\/p>\n

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[\/vc_toggle][vc_toggle title=”Wearable IT \u2013 Fashion Tech, Berlin, 2015″]With the award of the BERLIN AWARD Wearable IT – Fashion Tech, the Senate Department for Economics, Technology and Research promoted the trend towards wearables in 2015. A total of 10 teams pitched for EUR 10,000 in prize money at the Microsoft Berlin offices. On behalf of the Senate Department, I developed and produced the pitch format and moderated the evening.[\/vc_toggle][vc_column_text margin_top=”40px”]Other Projects:
\nConferences and Change Events<\/a>
\nSociety and Politics<\/a>
\nCulture and Creative Industries<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":7443,"template":"","class_list":["post-6779","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nImmersion and Technology - ZEROOVERHEAD CONSULTING<\/title>\n<meta name=\"description\" content=\"How can the forces of the cultural and creative industries be aligned to drive the economic development of places in a sustainable way?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zerooverhead.de\/en\/projects\/immersion-and-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immersion and Technology - ZEROOVERHEAD CONSULTING\" \/>\n<meta property=\"og:description\" content=\"How can the forces of the cultural and creative industries be aligned to drive the economic development of places in a sustainable way?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zerooverhead.de\/en\/projects\/immersion-and-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"ZEROOVERHEAD CONSULTING\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zerooverhead\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T07:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zerooverhead.de\/wp-content\/uploads\/2021\/03\/YS95234-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@roberteysoldt\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zerooverhead.de\/en\/projects\/immersion-and-technology\/\",\"url\":\"https:\/\/zerooverhead.de\/en\/projects\/immersion-and-technology\/\",\"name\":\"Immersion and Technology - 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