Every year, the Deutsche Werbefilmakademie (German Promotional Film Academy, DWA) presents the Deutscher Werbefilmpreis (German Promotional Film Award, formerly the vdw Award). A total of 9 awards are presented in 9 categories. There is also an award for the best young promotional film.
All the winners are chosen by independent experts in the respective category. The Academy is not involved in any of the decisions and is exclusively committed to quality. It is a non-profit organisation and therefore does not charge entry fees.
In 2014, Robert Eysoldt revised the outdated event format and developed a contemporary setting for the first awards ceremony, together with the Allianz production team. He facilitated an advance workshop to define the main criteria.