In celebration of the opening of „Destination: Berlin“ – a sales exhibition of Berlin Design at the MoMA Design Stores – CREATE BERLIN and Berlin Partner organized the BERLIN DAY. The highlight was the opening of the exhibition „Koffer aus Berlin“ (Suitcase from Berlin) that featured suitcases, which was especially designed and packed for this exhibition by Berlin creatives.
Just how much creativity fits into a suitcase was demonstrated by talents such Graft architects; Werner Aisslinger, DJ Paul van Dyk, Olaf Hajek, Gestalten Verlag, Mykita, Zeha, Bless, Kaviar Gauche and Michael Michalsky. Receiving broad media coverage, the event considerably added to Berlin’s international reputation as a creative metropolis.
On behalf of CREATE BERLIN and TRIAD Berlin Robert worked as Creative Director and Producer for this project and was responsible for the exhibition in New York and the interactive project website. He was supported by Bjoern Ewers (graphic design), Frank Roesner (photography), Stefan Richter (TRIAD Berlin) and Mario Geissler (location scout in New York). The exhibition was supported by Rimowa, Bombardier and DHL.