DIE MESSE IST TOT …

Expert
THE DEMISE OF THE TRADE FAIR

Ahead of IFA 2015, the agency ad modum invited five experts to develop ideas for a future-proof trade fair that should be an exclusive and courageous hybrid. How this should be implemented was the subject of a lively debate.

LONG LIVE THE TRADE FAIR

The debate was attended by the Chief Executive of the Federation of German Industries, Dr Markus Kerber; Dr Martin Buck, Director of Messe Berlin; Christopher Bach, Head of Communications at Thales S.A.S., Prof Thomas Thiessen from Business School Berlin, as well as Robert Eysoldt, Creative Consultant at ZEROOVERHEAD. The evening was hosted and facilitated by ad modum Managing Director, Heiko Haenler.

SILENT GREEN

The event took place in the SILENT GREEN Kulturquartier in the disused Wedding Crematorium in Berlin.

VIDEO (GERMAN)
AD MODUM
SILENT GREEN